Azure Elegance
-2021
Branding and Luxury jewelry logo for Azure Elegance.
CLIENT~
Personal Project
MY ROLE~
Graphic Design, Logo Design
THE PRODUCT~
Each piece in the Azure Collection is inspired by the beauty and elegance it brings the wearer.
Azure Elegance is for the elegant, sophisticated and badass. Each piece is handmade and is meant to cause compliments as well as a conversation starter. The jewelry pieces are gold, silver, and blue and some contain various gems for accents.
THE LOGO AND THE USAGE~
The logo is an integral part of the Azure Elegance brand and should be used thoughtfully and consistently.
The logo will be presented in different colors depending on the background color. The teardrop gem logo will be pink on dark blue background, white on black background, black on white background, and blue shade palette gem on white background. The logo will also be placed in combination with the brand's name 'AZURE ELEGANCE' with the 'A' and 'E' capital and the rest lower case.
Logo should never be placed smaller than 1" in height.
Nexa Light
Nexa Bold
Vanity light
COLOR PALETTE~
Color is an integral part of the brand identity. The color combination of various shades from rich dark blue to pale blue with light pink are the key indicators of the Azure Elegance brand design. Black and white is most used for typography.
Additionally, the tone of each color can be adjusted to create more depth within design elements and touch points.
Examples: Business cards, letterheads, invitations, envelopes, etc.
SECONDARY LOGOS~
Azure Elegance's secondary logos can be used in replace of the primary logo but should NEVER be used directly next to the primary logo.
The tagline can be used with or without the primary logo but should be used carefully as graphic accents.
TYPEFACE SYSTEM~
Typography is a powerful brand tool when used consistently. This set of typefaces best represent the elegant and luxury feel of the brand.
Primary Sans Serif font: Vanity Light
Should be used only in the logo and easy to read and reflective of the Azure Elegance brand identity. The font should always be used in the thin variation and is primarily used for the company name.
Secondary Sans Serif font: Nexa
The secondary sans serif font should be used for body text for a minimalism aesthetic is required. This font is clean, easy to read and reflective of the brand. This font is elegant, legible, and yet in keeping with the simple aesthetic.